Data Management - Do you need it in your business?

In any modern business, tons of data is generated in everyday transactions.  The invoices, purchase orders, customer orders, statements, finance journals, etc, contain valuable information about your business performance which is often untapped.

Information about purchase patterns and trends, demand patterns and trends can be derived from your transaction data.  Data is therefore increasingly recognized as the most critical asset of any modern business. Businesses who do not understand the importance of data management are usually struggling in the modern economy.  

However, your data is unlikely to show you any accurate information if its quality is questionable and there are questionable data processes.  It is therefore, important have effective data management processes in your business, if you are after reliable analytics.

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